In August 2016, we held an event entitled “Crushed Grapes and Open Minds”. My friend RuBen with Act2Art by RuBen is an accomplished artist and created some works specifically for this event. The idea connected scent memory and art, both in the creation of the pieces and peoples reactions to them.
We chose 5 wines, a Champagne (A.J. de Margerie a Bouzy Grand Cru), a Sauvignon Blanc (Starborough Sauvignon Blanc from Marlborough New Zealand) a Syrah (Carhartt 2013 Estate Syrah Santa Barbara), 2 Zinfandels (Tobin James 2010 Fat Boy & French Camp Zin) and a Dessert wine (Chateau Megyer Tokaji Aszu 2010)
RuBen Permel of Act2Art is an accomplished artist. He’s actually quite the renaissance man, he is an actor and dancer, a puppeteer, a costumer, a painter, a writer, a film maker….and lucky for me, my friend.
Last year we worked together on a project called “Crushed Grapes and Open Minds”. I had this idea of finding wine that would pair with some of RuBen’s beautiful art. RuBen, ever the overachiever, decided he would paint a piece for each wine we chose. We chose 5 wines and he painted a piece to pair with each.
We spent an afternoon with RuBen while he painted, actually priming a canvas for what became the signature piece for the event.
A few days before the “Crushed Grapes and Open Minds” event. The Artist RuBen Permel came by to install the art works. He brought the 5 paintings inspired by the wine, as well as a selection of other pieces. We spent the morning finding just the right spot for each work.
How It Works!
There was a station for each wine, with a pairing, aroma jars, the wine and of course the associated work of art. Cards to explain the pairings were located at each station.
Individuals bring their personal experiences and memories as they interpret a work of art. Scent memories are similar, an aroma can trigger a very personal memory. Mixing the two and stirring in a little wine and good food can make for a powerful experience.
We asked guests to smell the aroma jars, taste the wine, and look at the art, then jot down a word, a phrase or a memory that came to them.