• 42 Aspens, a Boutique Video Production Company
  • Tell Your Story
    • Photography, capture the essence
    • Real Estate, Video & Photography
    • Video Production
    • Wine Marketing Video’s
    • 42 Aspens, FAQ
  • 42 Aspens Events
    • Crushed Grapes & Open Minds
  • About 42 Aspens Productions
    • 42 Aspens Portfolio
  • Shopping Cart
  • The Scenic Route 2022, Exploring Wine Country

Call us 702-463-4242

42 Aspens Productions LLC42 Aspens Productions LLC
42 Aspens Productions LLC42 Aspens Productions LLC
  • 42 Aspens, a Boutique Video Production Company
  • Tell Your Story
    • Photography, capture the essence
    • Real Estate, Video & Photography
    • Video Production
    • Wine Marketing Video’s
    • 42 Aspens, FAQ
  • 42 Aspens Events
    • Crushed Grapes & Open Minds
  • About 42 Aspens Productions
    • 42 Aspens Portfolio
  • Shopping Cart
  • The Scenic Route 2022, Exploring Wine Country

Crushed Grapes & Open Minds

an Interactive Experience, Wine Art Aroma

Last August 2016, we held an event entitled “Crushed Grapes and Open Minds an Interactive experience”. My friend RuBen with Act2Art by RuBen is an accomplished artist and created some works specifically for this event. The idea connected scent memory and art, both in the creation of the pieces and peoples reactions to them.

We chose 5 wines, a Champagne (A.J. de Margerie a Bouzy Grand Cru), a Sauvignon Blanc (Starborough Sauvignon Blanc from Marlborough New Zealand) a Syrah (Carhartt 2013 Estate Syrah Santa Barbara), 2 Zinfandels (Tobin James 2010 Fat Boy & French Camp Zin) and a Dessert wine (Chateau Megyer Tokaji Aszu 2010)

Act2Art

RuBen Permel of Act2Art is an accomplished artist. He’s actually quite the renaissance man, he is an actor and dancer, a puppeteer, a costumer, a painter, a writer, a film maker….and lucky for me, my friend.

Last year we worked together on a project called “Crushed Grapes and Open Minds”. I had this idea of finding wine that would pair with some of RuBen’s beautiful art.

RuBen, ever the overachiever, decided he would paint a piece for each wine we chose. We chose 5 wines and he painted a piece to pair with each.

We spent an afternoon with RuBen while he painted, actually priming a canvas for what became the signature piece for the event.

the Installation

A few days before the “Crushed Grapes and Open Minds” event. The Artist RuBen Permel came by to install the art works. He brought the 5 paintings inspired by the wine, as well as a selection of other pieces. We spent the morning finding just the right spot for each work.

Check back here at Crushed Grape Chronicles for more on the details on our Crushed Grapes and Open Minds Event! You can also find us on Facebook, Twitter and Instagram

You can find RuBen and his gorgeous art at Act2Art or on Facebook

How It Works!

There was a station for each wine, with a pairing, aroma jars, the wine and of course the associated work of art. Cards to explain the pairings were located at each station.

Individuals bring their personal experiences and memories as they interpret a work of art. Scent memories are similar, an aroma can trigger a very personal memory.

Mixing the two and stirring in a little wine and good food can make for a powerful experience.

We asked guests to smell the aroma jars, taste the wine, and look at the art, then jot down a word, a phrase or a memory that came to them.

Crushed Grapes & Open Minds, an interactive Experience

The Pairing- Art, Wine and Aroma

A.J. de Margerie a Bouzy Grand Cru

We chose this Champagne for the bread on the nose. When we were sampling Champagnes, Cremants and Sparkling wines, we dipped our nose in this glass and got hamburger buns.

Yep, hamburger buns. That yeasty smell of bread came across in a very approachable way that we thought would make this wine less intimidating for those new to finding aromas in wine, so it made a great start.

This Champagne is mostly Pinot Noir so you also get berries on the nose and so there were scent jars of hamburger buns and berries for people to smell.

For a food pairing we matched it with Salty potato chips. The salt and fat are a perfect pairing, the salt making you crave another sip of the champagne and the champagne’s bubbles and acid clean the fat off of your palate after each bite, making every bit as delicious as the first.

The Art

Champagne by Ruben with Act2Art

“A perfect first date”

“Crisp pears – a cool spring afternoon”

“Happy – like a picnic at an apple orchard”

“Fields of dandelions – fresh grass”

“A beautiful sun shower in late April or Early May”

Starborough Sauvignon Blanc- from Marlborough, New Zealand

Starborough Bottle & Scents with Crushed Grape Chronicles and ACT2Art

We had a bunch of Sav Blancs to choose from, but the nose on this one was just captivating! This wine, is not fancy, you can find it in your local grocery store.

We had jars of lime, grapefruit, cut grass, stone fruit, and lemongrass and everyone found something different in the wine. We paired this with Guacamole and chips.

The avocado is fatty which is nice with the acid in the wine and goes well with the lime and fresh greenness of the wine.

“Blowing out candles on your birthday cake”

“Very content and peaceful – smells like our smoothie day”

“Blood splatter on the grass from when I split my lip”

(I love this childhood memory)

The Art

Sav-blanc-painting by Act2Art by Ruben

Carhartt 2013 Estate Syrah Santa Barbara

We love the wines from this Winery and Syrah from Santa Barbara is almost always wonderful. These are the same “Carhartts” that make the work clothes. They owned a cattle farm in Santa Barbara that Mike Carhartt turned into a vineyard. His wife Brooke and their son Chase now make the wines and they have my favorite tasting room on the planet in Los Olivos.

This wine has quite a bit going on with aromas of Black berries, dirt, allspice, tobacco, vanilla bean and beef jerky and we had scent jars with all of these. As to a pairing? Well there is a pig on the label, so bacon was the perfect pairing.

Carhartt Syrah with Crushed Grape Chronicles

The Art

Syrah Painting with Act2Art by RuBen

“The calm after a winter storm – perfect tranquility”

“Dark – cosmos – blanketing”

“Thirsty – the kind of thirst when flying”

“A very tempestuous sunset”

Zins Bottle & Scents with Crushed Grape Chronicles

Tobin James 2010 Fat Boy and French Camp Zinfandel

We were members of Tobin James for a while and pulled these two older Zinfandels from the cellar to try. Tobin James is in Paso Robles California and their wines tend to be pretty big. The aromas on these were earth, pepper, fruit jam, leather and chocolate. We paired them with chocolate fountain mini cup cakes from Retro Bakery.

“Making a picnic lunch for the family”

“tobacco warmth – a little earthy – comfortable”

“Costy – like a warm blanket wrapped around me during the winter”

The Art

Zinfandel Painting with Act2Art by RuBen

Chateau Megyer Tokaji Aszu 2010

Tokaji Bottle & Scents

Tokaj is an area in Hungary and this wine is made from a grape called “furmint”. This is a wine made through “noble rot” or “botrytis cinerea” a fungus that shrivels the grapes like raisins. The raisins are then made into a paste which is added to a dry base wine. This is a sweet wine with citrus, apricot and honey on the nose. We paired it with Brie and Comte cheese.

“Oceanside Cliffs on a summer evening”

“My first visit to Montreal – wonder and excitement – Christmas eve”

“Tending to my fathers garden”

The Art

Save

Perfect Pairings!

In addition to the wine stations, there was more to eat with a table filled with delicious things with notes to suggest pairings to try with the wine as well as more of RuBen’s beautiful art around the space.

This was an evening of exploration, discovery and animated conversations.

Check back here at Crushed Grape Chronicles for more on wine and the people behind the wines! You can also find us on Facebook, Twitter and Instagram

You can find RuBen and his gorgeous art at Act2Art or on Facebook

Perfect Pairing with Crushed Grape Chronicles

Want to have Us Create an Event for YOU!

Crushed Grapes & Open Minds, an Interactive Experience

Fill in your Contact Info BELOW!
To have an evening like this created for you,
contact 42 Aspens Productions at…. 702.463.4242

Contact 42 Aspens to create Your custom Event!

    Crushed Grapes & Open Minds

    • Zins Bottle & Scents with Crushed Grape Chronicles
    • Tokaji Bottle & Scents with Crushed Grape Chronicles
    • Syrah Bottle & Scents with Crushed Grape Chronicles
    • Starborough Bottle & Scents with Crushed Grape Chronicles and ACT2Art
    • Starborough Bottle & Scents with Crushed Grape Chronicles and ACT2Art
    • Sav-blanc-painting by Act2Art by Ruben
    • Starborough Bottle & Scents with Crushed Grape Chronicles an
    • Starborough Bottle & Scents with Crushed Grape Chronicles an
    • sav blanc & Limes
    • Scent Jars for Event with Crushed Grape Chronicles
    • Zins Bottle & Scents with Crushed Grape Chronicles
    • Scent Jars for Yeast for Event with Crushed Grape Chronicles
    • Cut Grass Scent Jar for Event with Crushed Grape Chronicles
    • cutting Citrus for Scent Jar for Event with Crushed Grape chronicles
    • cutting Citrus for Scent Jar for Event with Crushed Grape chronicles
    • Citrus for Scent Jar for Event with Crushed Grape Chronicles
    • Champagne Glasses
    • Crushed Grapes & Open Minds Event
    • Champagne bottle pouring
    • Crushed Grapes and Open Minds Event
    • Crushed Grapes & Open Minds, an interactive Experience
    • Perfect Pairing with Crushed Grape Chronicles
    • Zinfandel Painting with Act2Art by RuBen
    • Syrah Painting with Act2Art by RuBen
    • Sav Blanc Painting with Act2Art by RuBen
    • Open Minds Painting with Act2Art by RuBen
    • Open Minds Painting with Act2Art by RuBen
    • Dessert wine Painting with Act2Art by RuBen
    • Champagne by Ruben with Act2Art

    Save

    Contact Us

    We're currently offline. Send us an email and we'll get back to you, asap.

    Send Message

    Contact Info

    • 42 Aspens Productions LLC
    • 702-463-4242
    • michael@42aspens.com
    • 42aspens.com

    Social

    Facebook Widget

    Latest Posts

    • Act2Art Instagram Shoot
      Act2Art Instagram Shoot Ruben Permel from Act2Art hosted an instagram shoot at his...
      Read More
    • Create a Wine Harvest Video
      Create a Wine Harvest Video Create a Wine Harvest Video to increase your Wine Sales....
      Read More
    • Climate Change (a new Definition)
      Climate Change (a new Definition) There are still to many discussions on climate change, it...
      Read More
    • Climate Change Climate Change, you can deny it exists, that does not...
      Read More

    © 2015- 2022 · 42 Aspens Productions LLC. 42aspens.com Theme by HB-Themes.

    • 42 Aspens, a Boutique Video Production Company
    • Tell Your Story
      • Photography, capture the essence
      • Real Estate, Video & Photography
      • Video Production
      • Wine Marketing Video’s
      • 42 Aspens, FAQ
    • 42 Aspens Events
      • Crushed Grapes & Open Minds
    • About 42 Aspens Productions
      • 42 Aspens Portfolio
    • Shopping Cart
    • The Scenic Route 2022, Exploring Wine Country
     

    Loading Comments...