On a recent “Colbert” show the other day with Richard Branson, he made the comment that “business as usual is broken”. That seems certainly to be the case. In our current age of capitalism making a profit seems to be the leading factor. When if fact making a profit should not be the sole purpose of a company. The reason to start a company could be and should be to promote an idea, service or product that helps people or furthers our evolution as a society. You can still make a profit. Most of our world’s problems can be helped or completely fixed if business wanted to fix them, but some don’t think the system is broken. Energy efficiency could be achieved though many different means if the energy companies did not simply want to keep control. If every house, or building became self sustaining then the energy companies would be out of business. There is no reason that a company can not have a finite life span and still make money while making people’s lives easier. Isn’t it time we start companies that move civilization forward. The current business system IS broken. Time to start the creation of a new business model.
I look forward to reading Richard Branson’s new book, I agree things should change. More on this to come.