The short answer is the shooting of the Event, or Movie usually takes place in one or two days or more. You have one shot to capture the moment, you may be able to capture some close-up shots at a later date, but assembling talent or the crew is an expensive component. The more planning we have up front, we can designate the shots we need and still have time to improvise while on the shoot. Time is MONEY, so we try to maximize the short Production time. We can do a lot of time saving in Pre-Production and Post Production. We are at Time’s beck and Call during a shoot.