What is the process for creating a Video with 42 Aspens?
Here is an example of the way we like to work. The process for each project changes based on the scale of the project, but the breakdown is how we tend to work.
Here is a breakdown. Of how we approach a project.
Pre-Production: Concept or Idea Stage. Time-Line: 1 to 2 weeks.
In our meeting, we find out what our future partner wants, their goals, idea’s and thoughts for the direction of their video campaign.
Depending on the client and operation we may take a small camera to shoot some of the surrounding to use as inspiration and b roll footage for concepts and demonstration.
We then come back and work on brainstorming some concepts, and idea’s. We tend to be a more visual motivated company, we may make some quick movies showing the direction of projects, and so a visual concept is seen and heard. Once we come up with some ideas, we put together a scope Document. This document describes the scope of the work we are suggesting, it’s time line staffing production schedule, and future social media tie in. A small extra marketing plan, because after all this is what a video is a way to market and show off your company.
If you like what we have presented and an initial go ahead is approved. We go back and fine tune, create scripts, productions schedules, and budgets.
Script (for run and gun, develop, before during after)
We may at this point gather any media and materials to support this project, for production and post-production planning.
Production: Time Line: 1 to ? days
We schedule the shoot. We find this falls into two different styles. Either advanced run & gun or traditional scripted shoot. This always the shortest phase. Depending on the Project.
Post Production: Timeline; 2 to 3 Weeks
- Organize and catalog (1 to 2 days)
- Download to Adobe bridge
- Rename, Keywords, Meta Data, Organizing movies and breaking them down into scenes.
- Adobe Lightroom for Touchup and batching
- Import movies to Premiere or Prelude for sub clips and labeling, Folder Management.
- Begin Rough Cuts
- We then start assembling the movies and content to get a rough idea of the flow, time, length of the movie, these are generally longer then the final result. This way we can get a grasp on the story.
- We also start building some Effects and Text templates or pull from existing stock.
- Review Rough Cut: choose music
- This step is inter-changeable for us, as being sometimes the music drives the way we tell the story, we may start a rough cut with just video, but when we get to transitions, mood and emotion we want to create with the story the music plays a bigger part in our rough cut development.
- First review
- We then add text graphics and some transitions and may make a series of different choices. This is the first Client review, to see if the movie is moving in the direction that the client anticipated, Text styles, can change, color can change, the first review is meant to be, Are the images and flow of the story being told to it best effect. Is it giving me the emotion and goal I want? Notes are taken and the notes are put into effect for the next evolution.
- Mid Level Review
- We make a couple of different versions, a long version, a mid range and a short version, and teaser. To give you some options to look at. Generally we find we can now make this shorter and tell the same story with more impact. Also for final release you may want some teaser moments for pre release. These are sometimes using footage that may not be in the final movie but still has relevance or impact in the final Campaign. It may even be used for an extended Version.
- Almost final edits
- Send for effects
- Edit music
- Add sound effects
- Review spelling
- Instagram, pinterest photos, short version, 10 to 30 second teaser
- Final review
- Any changes to editing final
- Text additions
- Final Cut:
- The final cut will be:
- Extended Version Full length
- The Main attraction the one, that is promoted as “your Story”
- One or Two small 30 second Teasers for Social Media (maybe more depending on the Content)
- Images for Instagram, Pinterest, Facebook for Social media Marketing and Promotion.
- When you check off on the final components we:
- Export format to
- Full size
- YouTube 1080
- YouTube 720
- Post on websites, Facebook
- Stumble upon
- We then archive all footage for future projects, development and follow up videos for any of your future projects.
- As you can see this is an involved process, the story should be given it’s due. Take the time necessary, or create a longer multi-chapter story, maybe each movie moves the story along with new additions, new projects, we live in a visual age, if you are not showing off your story in video you are being left behind. VIDEO is a marketing tool; use every tool you can to stay relevant.