People are sometimes camera shy, when you stick a camera in their face they freeze up or start to over analyze what they want to say or tell you and it becomes less believable. We set up camera’s to be out of sight and out of mind as much as possible, so you forget they are there and you become more genuine and your passion then shows through. We find that the majority of the best-hidden gems and moments we use are when the talent we shoot forgets the camera’s are on. This relays a moment or story that tells the essence of the message. This is what we try to capture.