Stumbled across this web site founded by Peter Glatzer and Adrian Grenier.
Text from their website.
“SHFT is a multi-media platform founded by film producer Peter Glatzer and actor-filmmaker Adrian Grenier. Our mission is to convey a more sustainable approach to the way we live through video, design, art and culture.
It takes a lot to make a movement on the quotidian level.  As filmmakers who are concerned with climate change, we felt that we could bring something creative to express the changes we wanted to see and were, gratefully, starting to observe.  We feel that video, art and design are powerful and inspiring ways to convey this narrative.  That SHFT was our particular tool to tell this story.
We also embrace the idea that consumers have the power to make change.  Businesses respond to the demand of their customers.  SHFT celebrates the burgeoning sustainable marketplace where great design and innovation meet.  We vote with our dollars and can have a powerful impact when we do.”

They are trying to be part of the solution, paving the way for a more environmental way of living.

GREAT IDEA. Check them out at
 Http://www.shft.com